The Data Ethics Decision Aid (DEDA) helps data analysts, project managers, and policymakers work together to identify both ethical and practical issues in data and AI projects.

Since 2018, the DEDA toolkit has helped organizations identify issues and areas of concern, document the deliberation process, and promote accountability to various stakeholders and the public.

“During the session, people began to feel more responsible and engaged. They also gained greater insight into each other’s perspectives.”

Ingrid Hazelhoff, data ethics advisor at Wetterskip Fryslân

DEDA consists of a poster and a manual. All tools are published as Open Access by the Data School at Utrecht University.

DEDA was thoroughly revised in 2026 in light of recent technological, legal, and geopolitical developments. Although the old materials can still be used, we recommend the latest materials, especially for projects involving generative AI.

DEDA is

  • A toolkit for deliberation and documentation
  • Developed in the field (in close collaboration with practitioners)
  • Designed for users

DEDA

  • Promotes accountability to stakeholders
  • Educates users
  • Communicates issues
  • Supports project management

Organizations can use DEDA independently. Through Data School, we also offer guidance and training by experienced facilitators upon request. For further information, please contact us by emailing dataschool@uu.nl or via the contact form.